인명검색 결과(상세)
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키움증권 : Kiwoom Securities (Online stock brokerage), Korea, 2011 - Marketing Consultant - Brand Management & Market Research KT : Korea Telecom, Korea, 2009-2010 - Assistant Marketing Manager - Marketing Strategy & Consumer Research targeted at small business owners |
연구분야 |
Mainly use Applied Game Theory and Empirical Research to further connect Consumer Behavior and Quantitative Marketing. Interested Topics : Pricing, Promotions, Digital/High-tech Marketing, Online Negotiations(Name-Your-Own-Price), Behavioral Economics, and Marketing Channels “Price Perception and Service Renewal”, WCAI symposium, Mar. 2016, Wharton “The Influence of Social Price Comparisons on Behavior-Based Pricing” - Ninth Annual UT Dallas FORMS Conference, February 2015, Univ. Texas at Dallas - INFORMS Marketing Science Conference, June 2014, Emory Univ. - Marketing Research Workshop, May 2014, Syracuse Univ. “The Effects of Corporate Social Responsibility on the Product-harm Crisis and the Brand Attitude”, Korean Academic Society of Business Administration Annual Meeting 2008, Jeju, Korea |
기타 |
AMA-Sheth Foundation Doctoral Consortium Fellow, London Business School, 2015 ISMS Doctoral Consortium Fellow, Emory Univ., 2014 Quantitative Marketing and Structural Econometrics Workshop Fellow, Duke Univ., 2013 Doctoral Fellowship, Syracuse Univ., 2011 – 2017 Summer Research Fellowship, Syracuse Univ., 2012, 2014, 2015 Scholarship for Teaching Assistantship, Seoul National Univ., 2007-2008 |
논문 및 연구활동 |
연구활동(주요논문)
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특허 및 기타 |
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